Sunday, 3 December 2017

The African Hair Revolution - TedxYaba 2017 - Ade Balogun

Hello you,

2017 has come to an end and it has been a very mercurial year. The Locitude team and I are grateful for making it this far. One of my best moments was having to opportunity to speak at a local Tedx event in Lagos, Nigeria. It was indeed an honour to have spoken on such a platform. Nervous, is an understatement for how I felt addressing about 200 people in an auditorium and even more so knowing that a video of my presentation would be on YouTube potentially for life. However, I was pleased to have this conversation on what is likely insignificant to many but yet subconsciously relevant in our day to day existence. Our African Hair.

The talk was given on the 19th of August 2017 at the Ozone Cinema’s Yaba. If you haven’t already clicked play on the video link below, I think now is the perfect time.


I am glad I gave this TedTalk and more than anything I have had the opportunity to look inwards and to myself be true. In the New Year I hope to find purity and connections to who I am as an African, what it really means and how in my own little way I can change my world for better. I sincerely hope you are inspired to do the same.

I hope you enjoyed my presentation and please feel free to drop a comment if you will. I will love to hear from you.

Lastly , here is a big thank you to everyone who in one way of the other supported me through this memorable experience. All of your script reading, fine-tuning, rehearsal listening, rights to images and video, additions, omissions, attendance and love shown will be forever appreciated.

Xoxo

Your Loc Head.
Ade.
#TeamLocitude

Monday, 25 September 2017

Locitude Interview on TVContinental - 25th September, 2017.

Hello people,

It's been an interesting turn of events since Loc Appreciation Day, 2017 and Locitude has had good fortune of catching the eye of the media. On the 19th of August, 2017 I had the pleasure of speaking at a TEDx event here in Lagos and that was awesome. The official video is not yet out and it still makes me so nervous as I desperately want to see it, but hey I have no choice but to wait till it is out.

Baby steps have brought us from 2015 to this point where there is value in choosing to wear your hair loc'd. The conversation has evolved from a hairstyle that is largely unacceptable to a conscious effort to embrace that which is truly ours as people of African decent. The conversation must continue, to the point where being you has no other label but to be you.

 I know you are here to see the video so I'll let you. Please click on the link below the image and fast forward to 1hr:17mins of the video. Titi was pleasant and easy to vibe with.

The entire TVC crew were super pleasant, resourceful and professional, Christie, Ozi and Seun who is a fellow loc head. Looking forward to our follow up interview where I will do some live demonstrations with a model.

Ok people, I will be here keeping it loc'd with an attitude, till later, xoxo.

Your Loc Head,
Ade.

Wednesday, 23 August 2017

Linda's Hair Journey to Locs - Appointment No. 2

Hello people,

A lot has been going on for me, in business and in my personal life and it's a lot to be grateful for. Today, is going to be all about Linda's locs while I take a private moment to savor the on-goings in my life.

So, I called Linda to check on her locs a couple of weeks after our first appointment and to my surprise she said everything had loosened. "OMG, what did you do?" where the words that fell out of my mouth. Linda had washed her locs twice on her own in about 2 weeks of having them; because I had told her "Locs are freedom" and she should never let her locs hold her back in life. Well, I really believe those words but I didn't expect so much independence in less than 2 weeks.

I asked her to please come on over to the studio so we can but her twists back in and her locs can begin to set.

This appointment took place on the 12th of August, 2017.
Linda's locs after 2 and a half weeks and 2 washes.
Fortunately Linda's parts were still intact and all we had to do was continue her locs using the palm roll method.

 '
Video showing palm roll method used to continue Linda's locs

Fresh out of the dryer

Linda got our traditional first loc style
which helps keep locs  in place for longer.
Linda also talks about her dandruff problem which we have to work on through her journey, wearing wigs and how she feels about her locs after 2 weeks and a bit. You can listen here.

Got to run now. Work and life calls.

How you enjoy this series and I really do hope it encourages someone out there, locs are more beautiful than we tend to perceive.

Much love, I will be here keeping it loc'd with an attitude as always.

Your loc head
Ade.

Wednesday, 2 August 2017

Linda's hair Jounrey to Locs - Appointment 1

Hello Everyone,

It's been a while. I took a break from the internet for most of July, guess I needed to recover from Loc Appreciation Day, Lagos, 2017; which was fabulous by the way. You can see pictures from the event in my last post here.

Well it's a new month and I need the high of something new. So here we go. I have decided to follow a friend and new client's hair journey for a year and I hope it helps someone out there understand the loc'ing process.

Let's get right into it.


Linda's appointment was on the 26th of July, 2017. She had done the big chop in November of 2016 and had grown our barely 2 inches of her hair by the time we started her locs.

TWA- After shampooing, conditioning and oiling Linda's scalp with Locitude Minty Burst

Comb Twists - Lines horizontally in a grid like manner from the back up
No additional products used. Just water to dampen the hair as we go along.

Better view - Making progress with the comb twist as we go along.
Linda wanted her medium size locs, Not too small and not too big.

Texture Shot

We are all done now. Linda has properly sectioned locs and defined parts.
So looking forward to Linda's next appointment which has been slated for 3 - 4 weeks after her first appointment.

She has been asked to cover her hair up when she goes to bed, apply Locitude's Minty Burst on her scalp every other day and spray her baby locs with KUI Leave in conditioning mist as desired.

I also had a short talk with Linda on how she felt on starting this new journey, you can listen to our convo here.

Ok, folks that will be all for now.

xoxo, and keep it loc'd with the very best attitude there is.

Your Loc Head,
Ade.


Tuesday, 11 July 2017

Loc Appreciation Day, 2017 In Pictures

Hello blog,

Been forever and I think the perfect way to break the silence is with pictures since one picture speaks a thousand words. Get ready for this 500,000 word article of pictures.

I definitely need to do another post with highlight from the day. Thinking about how much fun I had on the 24th of June 2017 leaves me with a smile on my face always. I hope these pictures leave a smile on your face too.

It's a lot of pictures. Don't say I didn't warn you. :).